03Local Frequency

Wear the places
you love.

Destination apparel reimagined.

Local cultureIconic placesGood frequency

02Destination concepts

Destination graphics, in development.

The first drop, in CAD — destination tees across Rolling Stones, Betty Boop, AC/DC, and Fender series, each place drawn with its own light, landscape, and character.

Local Frequency destination tee collection featuring Rolling Stones tongue graphics for Malibu, Salt Lake City, Ojai, Los Angeles, Santa Barbara, and Joshua Tree — Destination TeesRolling Stones tongue series — 6 destinations

Local Frequency destination tee collection featuring Betty Boop, AC/DC, and Fender pick graphics for Malibu, Salt Lake City, Ojai, Los Angeles, Arizona, Palm Springs, Santa Barbara, Palm Desert, Joshua Tree, Venice, and Highway 1 — Wear Your DestinationBetty Boop • AC/DC • Fender pick series

03What is Local Frequency

Iconic brands. Iconic places.

Local Frequency brings iconic brands and iconic places together. We create licensed, destination-specific merch that captures the local culture of each city and region — product people want to wear because they connect to both the brand and the place.

Licensed destination merch

Every drop pairs a beloved brand with the culture, landmarks, and light of a specific city or region.

1 to 50,000 units, in 24–48 hours

Our structure ships anything from a single piece to a full 50k-unit program within 24–48 hours.

Co-branded, start to finish

Store owners customize every piece with their own brand included, for that final, personal feel.

Coming soon

November 2026

Launches in November — Watch this space!

A new destination-led fashion label from Highlight LA, designed around the places, stories, and energy people carry with them.

Get in touch

02In-House Brands

Culture Haven — Born from culture, shaped by the elements.

Highlight LA Original

Culture
Haven

Born from culture, shaped by the elements.

Culture Haven celebrates art, travel, and effortless living.

Talk to us about Culture Haven

The collection

Art, travel, and effortless living.

Mineral washes, sun-faded pigments, and slogan graphics made for everyday wear.

Model wearing a washed black hoodie with a raw-edge frayed patch of Da Vinci's The Last Supper — The Last Supper
Fine art

Model wearing a washed black tee with Van Gogh's Starry Night panels and a Vincent signature — Vincent
Fine art

Model wearing a grey-to-black dip-dye tee reading God's Plan, Worth the Wait — God’s Plan — Worth the Wait
Art & culture

Model wearing a charcoal mineral-wash oversized tee with a sand-toned Good Days Ahead sun graphic — Good Days Ahead
Effortless living

Model wearing a royal blue ringer tee with a painted Greek coastal village and butterfly graphic — Greece
Travel

03In-House Brands

VIP Mama — The First Licensed Rock Maternity Brand

Highlight LA Original Groundbreaking Maternity

VIP
Mama

Stay true to you

Merging rock & pop culture with fashion for moms-to-be. VIP Mama gave women the power to wear the music icons and bands they love throughout pregnancy without compromising personal style.

Retail highlights

Launched nationwide in partnership with Kohl’s and Nordstrom.

Kohl’sNordstrom

Talk to us about VIP Mama Watch the feature Follow @vipmamashop

Campaign & culture