03Local Frequency

Wear the places
you love.

Destination apparel reimagined.

Local cultureIconic placesGood frequency

02Destination concepts

Destination graphics, in development.

Six destination stories from the first drop — each place drawn with its own light, landscape, and character.

Local Frequency destination graphic concepts for Malibu, Salt Lake City, Ojai, Los Angeles, Arizona, and Palm Springs

Fender Play More Places destination guitar pick CAD series featuring Malibu, Ojai, Los Angeles, Santa Barbara, Palm Desert, Joshua Tree, Venice, and Highway 1 — Play More PlacesFender pick series — 8 destinations

Misfits destination skull graphic CAD series featuring Palm Springs, Arizona, Ojai, Santa Barbara, Malibu, and Los Angeles — Destination SkullsMisfits series — 6 destinations

Coming soon

November 2026

Launches in November — Watch this space!

A new destination-led fashion label from Highlight LA, designed around the places, stories, and energy people carry with them.

Get in touch

02In-House Brands

Culture Haven — Born from culture, shaped by the elements.

Highlight LA Original

Culture
Haven

Born from culture, shaped by the elements.

Culture Haven celebrates art, travel, and effortless living.

Talk to us about Culture Haven

The collection

Art, travel, and effortless living.

Mineral washes, sun-faded pigments, and slogan graphics made for everyday wear.

Model wearing a washed black hoodie with a raw-edge frayed patch of Da Vinci's The Last Supper — The Last Supper
Fine art

Model wearing a washed black tee with Van Gogh's Starry Night panels and a Vincent signature — Vincent
Fine art

Model wearing a grey-to-black dip-dye tee reading God's Plan, Worth the Wait — God’s Plan — Worth the Wait
Art & culture

Model wearing a charcoal mineral-wash oversized tee with a sand-toned Good Days Ahead sun graphic — Good Days Ahead
Effortless living

Model wearing a royal blue ringer tee with a painted Greek coastal village and butterfly graphic — Greece
Travel

03In-House Brands

VIP Mama — The First Licensed Rock Maternity Brand

Highlight LA Original Groundbreaking Maternity

VIP
Mama

Stay true to you

Merging rock & pop culture with fashion for moms-to-be. VIP Mama gave women the power to wear the music icons and bands they love throughout pregnancy without compromising personal style.

Retail highlights

Launched nationwide in partnership with Kohl’s and Nordstrom.

Kohl’sNordstrom

Talk to us about VIP Mama Watch the feature Follow @vipmamashop

Campaign & culture

Worn by icons, styled by culture.

Beyoncé wearing an AC/DC graphic tee with patchwork denim, shown alongside AC/DC and MA-MA lightning bolt caps — BeyoncéAC/DC tee & MA⚡MA caps

Kim Kardashian wearing a vintage Pink Floyd The Wall graphic tee with a fur coat while pregnant — Kim KardashianPink Floyd — The Wall

Emily Ratajkowski wearing a hand-painted David Bowie jacket, next to the distressed Bowie lightning bolt cap sold at Nordstrom — Emily RatajkowskiBowie × Nordstrom

CampaignNirvana maternity dress

Matching mother and baby David Bowie outfits with a Rebel Rebel bodysuit, beside the Bowie lightning bolt cap sold at Nordstrom — Rebel RebelBowie mom & baby

Wear the placesyou love.