04Brands & licenses

Icons deserve
new relevance.

A cross-category portfolio spanning music and touring artists, gaming and anime, film and television, automotive heritage, and everyday lifestyle icons.

276 properties

01Music & touring artists

AC/DC
The Rolling Stones
Pink Floyd
Led Zeppelin
KISS
Motörhead
Ozzy Osbourne
Mötley Crüe
Def Leppard
Aerosmith
Blondie
Elvis Presley
David Bowie
Cyndi Lauper
Janis Joplin
Aretha Franklin
Whitney Houston
Miles Davis
James Brown
Luther Vandross
Loretta Lynn
Woodstock
Steppenwolf
Starship
Rainbow
Skid Row
Stevie Ray Vaughan
Journey
Foreigner
The Moody Blues
Pat Benatar & Neil Giraldo
Village People
Morrissey
The Police
Radiohead
Wu-Tang Clan
Bone Thugs-n-Harmony
Tupac
Lil Bow Wow
XXXTentacion
2 Chainz
Waylon Jennings
Willie's Reserve
Tyler Childers
Weezer
Laufey
Kacey Musgraves
Maren Morris
Margo Price
Kane Brown
Sam Hunt
Riley Green
Cody Johnson
Carly Pearce
Craig Morgan
Dustin Lynch
Dasha
Nikki Glaser
Bert Kreischer
Josh Groban
Ricky Martin
Cold War Kids
The Chainsmokers
The Band Camino
The Pretty Reckless
Hippie Sabotage
Live
38 Special
Yung Kai
Weird Al Yankovic
Sandbag
Kat Von D
AFI
Misfits
Incubus
Brandon Boyd
Crosses
Tears for Fears
Bad Brains
Cheap Trick
At The Drive In
Hot Snakes
Perfume Genius
Hayley Williams
ICP
White Buffalo
Pepper
Ingrid Michaelson
Destroy Boys
Barenaked Ladies
Of Mice and Men
Tove Lo
RuPaul
Michelle Visage
Common
The Mars Volta
Bratmobile
Rocket from the Crypt
Fever 333
GBH
Rachel Platten
Devendra Banhart
Adolescents
Erika Jayne
BRMC
Madi Diaz
Angel Olsen
Richard Marx
Liz Phair
Aly & AJ
Chicano Batman
Of Monsters and Men
M83
Granddaddy
Moby
Band of Skulls
Jet
Earl Sweatshirt
Black Label Society / Zakk Wylde
Dee Dee Ramone
Blaqk Audio
Lissie
Skegss
Friday Pilots Club
Black Violin
Deerhunter
Nahko
Saint No
MonoNeon

02Gaming & anime

The Last of Us
God of War
God of War Ragnarök
Ghost of Tsushima
Ghost of Yotei
Horizon Zero Dawn
Horizon Forbidden West
PlayStation
Uncharted
Ratchet & Clank
Sly Cooper
Jak & Daxter
Sackboy: A Big Adventure
Ape Escape
MediEvil
Twisted Metal
Gran Turismo
Tekken
Sonic the Hedgehog
Street Fighter
The King of Fighters
Guilty Gear
Double Dragon Collection
Resident Evil
Mega Man
Astro Bot
Atari
Assassin's Creed
Elder Scrolls / Skyrim
Starfield
The Fallout
The Doom
The Quake
The Sims
Pokémon
Tetris
Cookie Run
Exploding Kittens
Plants vs Zombies
Neopets
Wonderlands
Attack on Titan
Blue Lock
Dandadan
Evangelion
Fairy Tail
Frieren
Junji Ito's Cat Diary
Tokyo Revengers
JoJo's Bizarre Adventure
My Hero Academia
Astro Boy
Bleach
Ultraman
Hatsune Miku

03TV & movies

Boyz n the Hood
John Carpenter's Halloween
National Lampoon's
FernGully
Peanuts
AEW
NHRA Drag Racing
New Japan Pro-Wrestling
World of Outlaws
Ric Flair
Randy Savage
Andre the Giant
Anne Rice
Wicked
The Phantom of the Opera
Betty Boop
Bluey
Archie Comics
Care Bears
Sesame Street
Warner
Rocky Horror Show
Miraculous
Moomin
Television

04Automotive & heritage

General Motors
Chevrolet
Chevy Racing
Vintage Chevy Service & Sales
Camaro
Camaro Z/28
Camaro SS
Corvette
Monte Carlo
Bel Air
Chevy Truck
Silverado
Suburban
Tahoe
Avalanche
Z71 Off Road
Dodge
RAM
Chrysler
AMC
Mopar
Toyota
Mack Truck
International Truck
Freightliner
Western Star
STP
Shelby
NHRA
Airstream
Pro Racer Garage

05Lifestyle & consumables

ICEE
Slush Puppie
Mountain Dew
Nissin Cup Noodles
Pabst Blue Ribbon
Miller High Life
Coors Light
Blue Moon
Coca-Cola
NASA
Tootsie Roll Industries
Tootsie Pops
Charms Blow Pop
Dots
Andes
Sugar Daddy
Sugar Babies
Charleston Chew
Dubble Bubble
Razzles
Caramel Apple Pop
Junior Mints
Cella's Chocolate-Covered Cherries
Nik-L-Nip
Fluffy Stuff Cotton Candy
Pusheen
Fuggler
Hesketh
Hillbilly Brand
Hard Rock
Fender
Cookies
Van Gogh
CBX Cannabiotix
Division Street
Kat Von D Beauty

Selected current and represented brand relationships drawn from the Highlight LA portfolio. Rights, categories, and territories vary by property; some properties require additional business approval prior to use.

01Our role

A partner behind the product.

Every relationship starts with close listening. We build programs around what makes each property singular, then bring the operational strength to perform across categories and channels.

01

Respect the archive

The codes, moments, and stories that built the brand become creative raw material.

02

Read the present

We connect those equities to how people dress, shop, and participate now.

03

Design the future

A disciplined long-term platform creates more value than a passing moment.

The next chapter

Put your brand in thoughtful hands.

Explore what a more connected licensing partnership can create.

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