07Press, media & collaborations
Highlight LA builds programs that earn attention — partner collaborations, runway showcases, and licensed product with a point of view. Here is a selection of the work and the press around it.
01Collaboration showcases
Each collaboration starts with the brand's own history, then finds the product format that carries it furthest.
01Capsule collection with Jason Geter
A heritage capsule built with Vintage Heavy founder Jason Geter — washed fleece, road-worn graphic apparel, and archival-inspired artwork that translates Airstream's American travel legacy into wearable storytelling.
02Organic ceremonial teas, made in Ojai, CA
An organic ceremonial tea collection created in Ojai, California — blends built around the ritual of the road, packaged as a giftable companion to the Airstream lifestyle program.
03Sustainable artist-created bandanas
Sustainably made, artist-created bandanas produced in limited runs, with proceeds supporting global charitable partners chosen alongside each artist.
04Limited-edition resortwear and surf lifestyle capsule
A Los Angeles-made collection celebrating La Vida Más Fina through Maui and Sons' surf heritage — led by the Palm Fusion print across terry cloth robes, Hawaiian shirts, lounge sets, and boardshorts.
05A fiery streetwear capsule
Broken Promises brought its graphic streetwear edge to MTN DEW Flamin' Hot in a vivid limited-edition collection of tees, hoodies, sweatpants, shorts, and accessories built around flame-heavy artwork and the Sparky mascot.
06Handcrafted timepieces with reclaimed wood and riveted aluminum
A limited-edition watch collection translating Airstream's road heritage into handcrafted timepieces — featuring reclaimed wood inlays (walnut, oak, rosewood), brushed stainless steel with iconic Airstream riveting, and custom western etching.
07Licensed lifestyle program and Licensing Expo flagship showcase
A full lifestyle program built with Cookies — washed graphic apparel, bags, and accessories presented at our Licensing Expo flagship booth, extending the brand from its San Francisco storefronts and retail activations into licensed product.
08Cutlery for the open road
A camp-to-kitchen cutlery collaboration pairing Airstream's travel heritage with Messermeister craftsmanship — wooden-handled knives, a riveted carrying case, and packaging built around life at the campsite.
09Hard-sided luggage concept — Timeless. Adventurous. Iconic.
A luggage concept translating Airstream's design language into travel-ready hard cases — flamingo and rivet-pattern prints, telescoping handles, heritage hardware details, and a palette drawn straight from the open road.
10Puffer outerwear for after-dark adventures
A wearable extension of the Airstream program — oversized puffer ponchos printed with archival trailer photography, layered over graphic apparel for nights around the trailer and mornings on the road.
11One booth, five programs
Our Licensing Expo flagship presentation brought the portfolio to life in a single space — Airstream apparel and quilts, the Cookies program, framed rock-and-roll one-offs, and the brand roster that anchors Highlight LA.
12Product concept — camp-ready utility
A silver Airstream-branded folding wagon concept with large wheels, a telescoping handle, and mesh storage — utility gear that carries the trailer's design language from the campground to the tailgate.
13Global kids and youth apparel program
A full apparel and headwear program for MrBeast — flame-logo graphic tees, varsity and script Beast artwork, embroidered caps, and colour-blocked track jackets built for kids and youth retail worldwide, including the Cotton On collection.
14Licensing, wholesale and retail opportunities, 20–22 May
Highlight LA hosted the MrBeast booth at Licensing Expo, presenting the apparel and headwear program to retail and licensing partners — including the embroidered Beast cap and the wider kids range.
15Global retail, wholesale and licensing expansion
Highlight LA leads the worldwide retail, wholesale, and licensing expansion for the Anne Rice literary universe — translating the gothic romance of the Vampire Chronicles and Mayfair Witches into apparel, accessories, and lifestyle product for global partners.
16Blockbuster runway collaboration at Resorts World
Snoopy and the Peanuts gang joined the Airstream runway showcase at Resorts World — hand-painted, fashion-forward designs debuted alongside Vintage Heavy and Bandits as part of the Airstream lifestyle program.
17Special-edition compact e-bikes for RV adventures
A limited-edition partnership pairing Tern Bicycles with iconic Airstream RVs — compact, rugged e-bikes engineered to stow easily for road trip travel, customized with Airstream-inspired livery, Bosch drive systems, and all-terrain versatility.
18Woven towels and blankets for life outside
A collection of premium woven towels, beach blankets, and throws pairing Slowtide's textile craft with Airstream's silver-bullet heritage — jacquard patterns, road-trip palettes, and soft, durable construction made for campsites, poolsides, and the open road.
02Airstream takes the runway
The Airstream program hit the runway — a VIP showcase of licensed silhouettes, archival prints, and hand-painted designs staged around the trailer itself, followed by cocktails at our Licensing Expo booth.
03Press & industry coverage
Coverage of the Airstream lifestyle program, our licensing roster, and the showcases behind them.
EIN Presswire
The announcement of Highlight LA's worldwide retail, wholesale, and licensing program for the Anne Rice literary estate, presented at Licensing Expo.
License Global
Bonita Segall (CEO, Highlight LA) and Mollie Hansen (CMO, Airstream) on expanding Airstream from an icon of American travel into a global lifestyle brand, discussed at Licensing Expo.
Total Licensing
The Airstream runway showcase at Resorts World, featuring hand-painted designs and blockbuster collaborations including Peanuts, Vintage Heavy, and Bandits.
MR Magazine
A feature on the heritage partnership between Vintage Heavy and Airstream, and the apparel program behind it.
High-resolution imagery, executive commentary, and product samples are available on request. Approvals vary by property and territory, so please include the brand and market in your request.
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